November 6, 2025
ASU SkySong
1475 N Scottsdale Rd, Scottsdale, AZ 85257
Room 301 Ingenuity
Meeting date & time, location, length of presentation:
Thursday, November 6, 2025
7-8 am: Breakfast with speaker
8 am: Leave for meeting and set up
8:30 am: People start arriving
8:45 – 9:00 am: welcome and announcements
9:00 am – 11:45 am: Speaker with 15 min break halfway through
e.g. present 9-10:15, break 10:15 – 10:30, present 10:30 – 11:45/12 noon
November 6, 2025
We live in a data-dependent world. We MUST have data and information to survive. And the better the quality of the data, the better we can make decisions and take effective actions for the sake of our societies, families, ourselves as individuals, and our organizations. The need for high-quality, trustworthy data in our data-dependent world will not go away.
If you are working on business issues where data is a component or have data quality-related issues that need real results, this workshop is for you. Join us for an overview of the Ten Steps methodology – a systematic approach for creating, improving, sustaining, and managing the quality of data and information within any organization.
The material is based on the book Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information™, 2nd Ed. (Elsevier/Academic Press, 2021) by Danette McGilvray.
Come with your particular needs in mind, be ready to participate, practice a few of the techniques, and leave with realistic methods for managing data quality. This workshop applies to all kinds of data and every type of organization — for-profit businesses of all sizes, education, government, healthcare, and nonprofit — because all depend on trusted information to succeed!
An internationally respected expert, Danette McGilvray guides leaders and staff as they increase
business value through data quality and governance. This data approach benefits focused initiatives
(such as security, analytics, digital transformation, artificial intelligence, data science, and compliance)
so that high-quality data will support whatever is most important to an organization, protect its data
assets, and help manage risk.
Granite Falls helps connect business strategy with practical steps for addressing specific data
quality/governance issues, implementing programs, and improving operational processes.
As president and principal of Granite Falls Consulting, Inc., Danette is committed to the appropriate
and effective use of technology and also to addressing the human aspect of data management
through communication and change management. See www.gfalls.com.
Danette is the author of Executing Data Quality Projects: Ten Steps to Quality Data and Trusted
InformationTM, 2nd Ed. (Elsevier/Academic Press, 2021), which shares a proven method used
successfully by multiple industries in many countries. Her book is often described as a “classic” or
noted as one of the “top ten” data management books in social media conversations. The book is used
in university graduate programs and has been translated into Chinese and Japanese. The Spanish
translation is currently underway.
Danette is a co-author of “The Leader’s Data Manifesto”, a document used to raise awareness about
treating data as a business asset. She has overseen its translation into 24 languages. See
www.dataleaders.org