Chapter Officers
Meet Your Chapter Leadership
The DAMA Phoenix Board of Directors is comprised of dedicated volunteers and industry leaders committed to advancing the data management profession within the Arizona tech community. Our officers bring a wealth of experience across data governance, architecture, and analytics to ensure our members have access to world-class resources and networking opportunities. Below, you can get to know the individuals who steer our chapter’s mission, manage our local initiatives, and work tirelessly to advocate for best practices as defined by the DAMA International community.
Deron Hook
President
Company: Atlan
email: president@dama-phoenix.org
Deron Hook is a certified data management professional who is passionate about people, data, and formulating strategies that utilize both to their highest potential. He is currently a Solutions Consultant at Atlan and has experience creating foundational data governance programs at various companies in the financial services industry. In his current role, he is providing product advisory and consulting on data governance strategies and best practices, helping large enterprise customers at various industries efficiently implement data and AI management programs to achieve consistent and substantial business value.
Deron is a recognized data leader, has served on various boards, and was a Chief Data Officer (CDO) summer school graduate by Carruthers & Jackson. He received his MBA with a concentration in data analytics from Purdue University and is also a proud Brigham Young University graduate. He and his wife have five children and live in Phoenix, Arizona.
Samantha Gladd
Vice President of Administration & Member Services
Company: Sprouts
email: administration@dama-phoenix.org
Samantha is a technology and data professional with a strong background in Technology Services and Business Transformation. She previously worked at TEKsystems, where she served as an Enterprise Applications, Data Analytics & Insights Account Manager, partnering with financial and insurance organizations to deliver strategic technology solutions, talent services, and data-driven initiatives that accelerated business growth and improved ROI.
Today, Samantha brings that consulting and partnership experience to her role at Sprouts Farmers Market as a Data IT Coordinator, where she supports data operations, system coordination, and cross-functional collaboration to enhance reporting, streamline processes, and enable smarter business decisions across the organization.
Jeremiah Willett
Vice President of Finance
Company: Data Principles
email: finance@dama-phoenix.org
LinkedIn:https://linkedin.com/in/jeremiah-willett-cdmp-390a96168
Jeremiah Willett is the Associate Manager of Data Engineering at Data Principles, where he helps organizations turn complex data into clear, actionable insights through innovative business intelligence solutions.
With experience across SQL, Qlik Sense, Power BI, data integration, data modeling, and project management, he is passionate about empowering organizations to make data-driven decisions. Jeremiah has worked across a range of industries—including government, finance, hospitality, and utilities—bringing a versatile perspective to every data challenge.
He also serves as the Vice President of Finance for DAMA Phoenix and holds a Certified Data Management Professional (CDMP) credential.
Aakriti Agrawal Kim
Vice President of Programs
Company: American Express
email: programs@dama-phoenix.org
Aakriti is a data and financial services professional who supports internal departments at American Express a publicly traded Fortune 100 company, in managing data effectively and strategically. She is also the author of Data Governance Change Management, a book that explores the intersection of organizational behavior, leadership, and data governance practices. A self-taught computer programmer, Aakriti volunteers with multiple nonprofits on the weekends, leveraging her experience as the founder of Girls Code Lincoln, a grassroots organization in Nebraska dedicated to empowering girls through technology education. She is currently launching her second nonprofit, The Nonprofiting Org, which provides resources and guidance to support nonprofit founders. Aakriti is also an active speaker at conferences and events on topics such as data governance, change management, entrepreneurship, and nonprofit development. Passionate about using her expertise to drive meaningful community impact, her interests include data, technology, insurance, financial services, enterprise risk management, front-end development, and minority education.
Senh Luu
Vice President of Messaging
Company: American Express
email: messaging@dama-phoenix.org
Senh is a certified data management professional who is a firm believer in managing data to effectively deliver value for organizations and their customers. He holds a Bachelor’s degree in Computer Systems Engineering and Master’s degree in Industrial Engineering focusing on information systems management. He is an experienced professional who has been working in areas of data architecture, data management & governance, data engineering, and reporting & analytics in industries such as education, utility, fintech, and finance. He’s currently working at American Express as a data architect managing metadata, business glossaries and taxonomies, and other data governance activities.
In the role of VP of Messaging, he manages the email communications, relevant promotions, and platforms DAMA Phoenix uses to organize and communicate events.
Dr. Anna Osman
Associate Vice President of Messaging
Company: American Express
email: messaging@dama-phoenix.org
Dr. Anna Osman holds a doctorate in Business Administration with a focus on Data Analytics. She is a strategic product leader. She bridges the gap between business and technology to deliver impactful services. Anna has deep experience guiding products from conception to launch. She aligns cross functional teams and business needs. She also focuses on user experience to drive platform vision and enterprise governance. Many recognize her for strategic insight and execution. She serves as a strong advocate for product offerings. Anna understands customer journeys and market fit. She thrives in ambiguity and leads teams effectively without formal authority. (She fosters collaboration in complex environments to maximize value). Dr. Osman is also a leader in the industry. She serves as the Associate Vice President of Messaging for DAMA Phoenix. Her primary work involves the build and maintenance of the website. She also manages digital communications. This role supports the local data management community. It also advances best practices in data governance.
Outside of her professional life, she explores the Arizona coffee scene. She searches for the perfect cup of coffee. This weekly ritual fuels her creativity.
Tina Keller
Vice President of Outreach
Company: SRP
email: outreach@dama-phoenix.org
Tina Keller is the Manager of Data Services, Information Management (IT) at SRP (Salt River Project) – a utility that provides water and power to the community. Tina has been working in the data field for some time in various roles throughout her career as systems analysis and design, business analysis, project management, quality assurance and software development at software companies such as: Microsoft, healthcare industry such as BCBS, CVS and McKesson, financial, higher education and industrial organizations. She earned her BA in Business Management and Accounting at Concordia University Chicago and achieved an Master of Information System Management and a Graduate Certificate in Project Management at Keller Graduate School of Management. (As the Manager of Data Services, Tina has built a data management team from the ground up with a focus on data service capabilities to offer the business to enable data management/data governance adherence/implementation. She supports a team of 24+ data analysts who provide data cataloging, data quality and data modeling services (20+ services) to support the business areas in managing SRPs data. Tina is serving as the VP of Outreach for the DAMA Phoenix Chapter. She also is an Ambassador at SRP with EPRI for data collaboratives, presents/shares at EPRI conferences in audiences with Enterprise Architects and Management, is the Leader of Collibra Utilities Community Group and was nominated in 2025 by WLDA (World Leaders in Data and Al) for 3 awards – Woman Data Leader of the Year, Rising Star in Data and Al and Leader of the Year.
Raji Dasari
Vice President of Education
email: education@dama-phoenix.org
Raji Dasari is a Certified Data Management Professional (CDMP) and executive with 25 years of experience in enterprise architecture, software engineering, and data management. Throughout her career, she has driven high-impact digital transformations across the healthcare, financial services and government sectors, holding leadership roles at McKesson, CSAA, and BCBSAZ. Her portfolio includes building strategic products for NASA and LANL, chairing a national blockchain coalition, and leading a healthcare startup collaboration that resulted in a 10X exit. She is deeply committed to building internal talent pipelines and strengthening professional networks through mentorship and educational programming.
As VP of Education for DAMA Phoenix, Raji leads the chapter’s educational strategy and professional development initiatives. She is responsible for planning, coordinating and promoting learning opportunities—including workshops, webinars, and CDMP certification study groups—as well as fostering partnerships with academic and professional institutions.
Raji holds a Master of Science in Computer Information Systems from the ASU’s W.P. Carey School of Business and a Bachelor of Technology in Chemical Engineering from Andhra University.