Chapter Officers
Deron Hook
President
Company: Atlan
email: president@dama-phoenix.org
Deron Hook is a certified data management professional who is passionate about people, data, and formulating strategies that utilize both to their highest potential. He is currently the Director of Data Governance and Management at American Express and has experience creating foundational data governance programs at various companies in the financial services industry. In his current role, he is building out the data governance team in the Global Merchant and Network Services business unit at American Express using foundational initiatives such as metadata management, data stewardship, and data quality management.
Deron is a recognized data leader, has served on various boards, and was a Chief Data Officer (CDO) summer school graduate by Carruthers & Jackson. He received his MBA with a concentration in data analytics from Purdue University and is also a proud Brigham Young University graduate. He and his wife have five children and live in Phoenix, Arizona.
Samantha Gladd
Vice President of Administration & Member Services
Company: Sprouts
email: administration@dama-phoenix.org
Sprouts is a leader in Technology Services and Business Transformation. Our clients ask us to provide solutions and expertise by aligning our capabilities to solve their challenges. As an Enterprise Applications, Data Analytics & Insights Account Manager, I focus on building mutually beneficial partnerships in the financial and insurance industries through networking, planning, and development in order to empower business growth. Our best-in-class Talent Services, 30+ years of Industry expertise, combined with strategic technology partnerships give our customers a clear advantage and a return on their investment.
Jeremiah Willett
Vice President of Finance
Company: Data Principles
email: finance@dama-phoenix.org
LinkedIn:https://linkedin.com/in/jeremiah-willett-cdmp-390a96168
Jeremiah Willett is the Associate Manager of Data Engineering at Data Principles, where he helps organizations turn complex data into clear, actionable insights through innovative business intelligence solutions.
With experience across SQL, Qlik Sense, Power BI, data integration, data modeling, and project management, he is passionate about empowering organizations to make data-driven decisions. Jeremiah has worked across a range of industries—including government, finance, hospitality, and utilities—bringing a versatile perspective to every data challenge.
He also serves as the Vice President of Finance for DAMA Phoenix and holds a Certified Data Management Professional (CDMP) credential.
Aakriti Agrawal
Vice President of Programs
Company: American Express
email: programs@dama-phoenix.org
Aakriti is a data and financial services professional who supports internal departments at American Express a publicly traded Fortune 100 company, in managing data effectively and strategically. She is also the author of Data Governance Change Management, a book that explores the intersection of organizational behavior, leadership, and data governance practices. A self-taught computer programmer, Aakriti volunteers with multiple nonprofits on the weekends, leveraging her experience as the founder of Girls Code Lincoln, a grassroots organization in Nebraska dedicated to empowering girls through technology education. She is currently launching her second nonprofit, The Nonprofiting Org, which provides resources and guidance to support nonprofit founders. Aakriti is also an active speaker at conferences and events on topics such as data governance, change management, entrepreneurship, and nonprofit development. Passionate about using her expertise to drive meaningful community impact, her interests include data, technology, insurance, financial services, enterprise risk management, front-end development, and minority education.
Senh Luu
Vice President of Messaging
Company: American Express
email: messaging@dama-phoenix.org
Senh has 15 years of experience in the data engineering and data management space. He started his career in data analysis and reporting as well as ETL and later worked in other areas of data management and architecture.
Dr. Anna Osman
Associate Vice President of Messaging
Company: American Express
email: messaging@dama-phoenix.org
Dr. Osman is a strategic product leader with a doctorate in Data Analytics, excelling at the intersection of business and technology. Her expertise lies in guiding products from concept to launch by aligning cross-functional teams, business objectives, and user experience. A passionate advocate for both the product and the customer, Dr. Osman is recognized for driving vision, innovation, and execution at scale.
Outside of work, Dr. Osman enjoys exploring the local Arizona coffee scene. Always in pursuit of the perfect cup, she uses the Arizona Coffee Shops Directory to discover and experience the best new spots each week.
Tina Keller
Vice President of Outreach
Company: SRP
email: outreach@dama-phoenix.org
Experienced Leader putting forward ideas and leading change. Risk aware, but not risk averse. Building new teams and services taking them to be high performing teams. Utilizing Business Operation, Business Analysis, Systems Design and Project Management experience in meeting and exceeding internal and external IT customer requirements and driving process improvement resulting in operational excellence. Build and maintain strong business partnerships; including C-suite relationship management through integrity, trust and keeping commitments.